And when discussing how a team could use free agency to help itself suddenly become a contender, he pointed to the AFC champion Cincinnati Bengals, who were hardly among the biggest spenders last year.
“I think Cincy did great in free agency last year,” Douglas said. “They didn't blow the doors off in terms of signing super high-priced guys. They brought in guys who fit exactly what they wanted to do.”
In other words, the Bengals were targeted in their spending. They didn’t simply go after the biggest names or top players on the market. They spent good money on players like defensive end Trey Hendrickson (four years, $60 million), cornerback Chidobe Awuzie (three years, $21.75 million) and cornerback Mike Hilton (four years, $24 million), and surrounded them with lesser free agents on much smaller deals.
Notably, none of their Big 3 free agents are among the 15 highest-paid players at their position. All of them started for the Bengals in Super Bowl LVI.
That is very similar to the play Douglas employed last year when he mostly shunned the top tier of the free agent market. He spent decent money on defensive end Carl Lawson (three years, $45 million) and receiver Corey Davis (three years, $37.5 million) and surrounded them with lesser free agents on smaller deals.
That’s his way of improving the Jets with reasonable contracts and maintaining his prized “financial flexibility” by not saddling the team with onerous long-term deals.
“We always want to be financially flexible,” Douglas said. “We always want the opportunity to strike if the right opportunity presents itself. So I think that’s something we’re going to be looking to do moving forward.”
In other words, for anyone dreaming of a $100 million run at receivers like Davante Adams or Mike Williams, or a slightly smaller run at cornerback J.C. Jackson or guard Brandon Scherff, it doesn’t sound like that’s in the Jets’ future. They may end up doing just what they did last year – bypassing the top end of the market and spending aggressively to sign very good players in the second tier.
That’s not the worst strategy, by the way, and not just because it helped the Bengals build the core of a Super Bowl team. The Jets don’t have to look anywhere beyond their own recent history for examples of how a wild spending spree can hurt a franchise – like in 2019 when they signed running back Le’Veon Bell (four years, $52.5 million) and linebacker C.J. Mosley (five years, $85 million) to crazy contracts, or the year before when they gave cornerback Trumaine Johnson (five years, $72.5 million) one of the worst contracts in their history.