When it comes Super Bowl participants, the best matchup for marketers doesn't necessarily involve X's and O's, but rather dollars and cents.
And that means rooting for the New York Giants to beat the San Francisco 49ers on Sunday in one of two conference championship games -- the New England Patriots play the Baltimore Ravens in the other game -- in order to have a team from the No. 1 TV market in the big game on Feb. 5. (The San Francisco area is the No. 6 TV market in the U.S.)
"It's all about bang for the bucks, and with those kinds of bucks on the line I'd be surprised if [marketers] are not sending their own personally designed pass-rush plays to the Giants and Patriots," said Drew Kerr, president of the New York-based marketing firm Four Corners Communications.