So when it came to flexing this game to NBC for the regular-season finale, it was a no-brainer for the NFL. Giants-Cowboys games mean big ratings. Giants-Cowboys games that have ultimate playoff ramifications have astronomical ratings.
Gil Lebretton of the Fort Worth Star Telgram hits it squarely on the head.....
From the Nothing Good on TV These Days department came word that the Dallas Cowboys-New York Giants game Sunday has been switched to prime time.What? Not enough Real Housewives of New Jersey reruns?
Of course, I jest. The Giants and Cowboys, playing for all the NFC East marbles, looms as a reality show blockbuster.The NFL's most passionately scrutinized team against the NFL's most annually overhyped one.
The Mara family against the Arkansas Joneses. Eli Manning against Mr. Dimples. A blockbuster, albeit a matchup of two teams plagued all season by their damning inconsistencies.
For the Cowboys, it's always about the drama. A wounded running back, a missing lineman, a quarterback with a bruised hand -- it's always something.All teams have injuries. But only the Cowboys get an ESPN wet-nurse to chronicle their bruises' daily progress.