If you're planning on taking aim at the Super Bowl, you better get yourself a battle cry or a motto or a slogan to take along with you. That's what the Giants have done with their "All In" campaign.
The origin of the motto is taken from a speech given by a local minister to some of the players the Friday before the regular season game against the Jets. Gian-Paul Gonzalez, who runs a ministry in Union City, handed out poker chips and told the group, "Sometimes we’ve got to step up and be all in. You have to be willing to say, ‘I’m going to be all in and risk everything and bet everything.’ ” (Read George Willis' article)
It's amazing how such a simple message can unite a group of grown men - and fans.
The Giants have bought into the slogan lock, stock and barrel and are walking around with poker chips in their pockets. Fans are waving the "All-In" towels the team handed out for the final regular season game vs Dallas. Twitter is ablaze with #allin entries.
The 49ers, however, have taken a different slant with their playoff slogan. "Who's got it better than us?" towels will be flying wildly tomorrow at Candlestick. It is derived from the Harbaugh family, who apparently have had it made in Crestline, Ohio for the past 60 years. (read more)
The slogan has been embraced by Niner Nation and has been incorporated into a song by the rapper Bailey...