Television itself has "jumped the shark" so to speak. That is why the internet has become the new source of information and entertainment in many households.
When it comes to NFL Football, television had been falling down in its coverage. Then came the NFL Network. Their arrival forced the hand of every major player to increase and improve their coverage of the league.
In some cases, networks have begun manipulating their programming to surround the NFL. Some networks feature NFL games in primetime, such as ESPN and NBC. Others, such as FOX and CBS still hang on to those sacred Sunday afternoon time slots, but always make sure they run over into the primetime lineup.
The NFL has become great programming, regardless of where it is slotted. That is why they are beginning to creep as many events as possible into primetime.
This year, the league decided to feature the early rounds of the draft in primetime. The first round on Thursday night and next two rounds on Friday night.
Yesterday, they announced that they will release the 2010 regular season schedule next Tuesday on the NFL Network at 7PM. Many were shocked, but they shouldn't have been.
The release of the schedule was something that was done in the league's offices and released to the media in a memo. Not anymore. Now, you will have Rich Eisen and 3-4 analysts announcing and dissecting the schedule for two hours in primetime.
What? Do we really want this? Do we really need this?
Apparently we do. This is nothing more than the league giving the fans what they want, and at the same time maximizing their brand. The only drawback is that the NFL Network is still at odds with a few major cable carriers an it is still unavailable to millions of viewers.
If you are a football fan and you do not have the NFL Network, you must change providers pronto. I switched from Time Warner to Verizon and I've never looked back.
So,football fans, get ready for more and more night programming from the NFL. They know you want it, and you will get it....in primetime.