Super Bowl XLV has the potential to be the most-watched event in the history of television. Last year, the Super Bowl was viewed in 53.6 million American households, the most ever, and that was a game between two teams that do not have the national fan base of either of this year's participants - the Pittsburgh Steelers and the Green Bay Packers.
Even in a down economy, the Super Bowl rarely suffers. The game is always universally watched and almost everyone from hardcore wagerers to box poolers to people who play roulette online will have some sort of action on the game.
The matchup between two of the NFLs' more recognizable franchises - the Pittsburgh Steelers and the Green Bay Packers has Las Vegas sportsbooks optimistic that wagers on the game will be the highest in several years.
from Erik Matuszewski of Bloomberg.com.....
Because of the close point spread, the popularity of the participating teams and the recovering economy, the total amount legally wagered at Nevada’s 176 sports books is projected to be closer to the Super Bowl-record $94.5 million of 2006 than last year’s $82.7 million handle when the New Orleans Saints beat the Indianapolis Colts.
“We should see a pretty decent jump here,” Jay Rood, sports book director at the MGM Mirage in Las Vegas, said in a telephone interview. “I don’t think we’re going to challenge the record, but realistically $89 (million) or $90 (million) would be in reach. That would be a really strong increase.”
After four straight Super Bowls with more than $90 million in wagers in Nevada from 2005 to 2008, the championship game failed to eclipse that milestone the past two years, according to the Nevada Gaming Control Board.