The billboards make reference to Brady as "#TomShady" with the famous "J-E-T-S Jets! Jets! Jets!" chant below.
“Jets fans are very opinionated,” said Carly Zipp, the communications director for Outfront Media who own the electronic billboards. “Because billboards are something that is seen by everyone, they knew the power of message and they wanted to it get it out.”
The 12 billboards can be found:
- I-95 (NJ Turnpike) near exit 15E in Newark
- I-95 (NJ Turnpike) near exit 16 in Newark
- I-95 (NJ Turnpike) south of exit 13A in Newark
- Lincoln Tunnel Helix at the toll plaza
- I-78 in Newark at exit 56
- I-78 in Newark at Toll Plaza at Route 1
- I-78 in Newark at Toll Plaza at Route 9
- Route 9 in Old Bridge, just north of Route 516
- I-80 at Garden State Parkway
- Garden State Parkway at Driscoll Bridge Toll Plaza (both sides)
- SR-72 near Route 9 in Manahawkin
- Route 35 at Shark River Bridge in Avon by the Sea.