The Knicks have been put in bad light on New York City subways due to an ad campaign from FS1.
Ads depicting the "hopeless" Knicks have been seen on the shuttle from Times Square to Grand Central. It shows Tim Hardaway Jr. and Joakim Noah on the outside of the train while the seats inside ask riders to, "Sit here if you blame Phil," "Sit here if you blame Melo," and "Sit here if you blame Dolan." Knicks owner James Dolan was reportedly "furious" about the ads, reports Adam Zagoria.
However, FS1 re-evaluated the advertisement and decided to pull it off of the shuttle, the network said in a statement Tuesday night.
"Today, FS1 featured statements on a New York City subway car intended to reflect the distinct emotions and opinions of passionate sports fans," Fox said in a statement. "We regret the tone and are removing the content in its entirety."
The ads were not all negative as the other side of the shuttle says "hopeful" with Kristaps Porzingis front and center.
Jake Brown | Twitter |
Oct 3: I have seen many ads on the subway over the years…amongst other bizarre things. This one is just so random. It was clearly done by FS1 for the attention they would get out of it and for people to dig into channel 400 to boost their ratings. There's a couple of odd things about this.
How did FS1 get away with doing this on a New York subway?
It's just so bizarre that they can do this and it gets approved. With this now going viral, it's hard to fathom that it lasts very long, especially when it's so close to Madison Square Garden. This is the shuttle train that goes back and forth from Grand Central Terminal to Times Square, which is about a 10 minute walk from MSG.
FS1 is a national sports channel that doesn't broadcast NBA games. Why are they putting out an ad on the Knicks? I guess without NBA ties to their network, it kind of makes sense…but it's just random and odd. It all comes down to…ratings, ratings, ratings.
Again, I don't see this lasting very long on a subway that will soon probably be an ad to buy Knicks tickets or watch the Knicks on MSG Network. While it is kind of funny and entertaining, the NYC subway is not the best spot to openly bash the Knicks, who have moved on from Phil Jackson and are heading in the right direction.