"...New York's self-given moniker of "the Mecca of the basketball" has far more to do with the city's real-life No. 1 rank in the world in both media and marketing. After all, all four major television networks (ABC, CBS, FOX, NBC) are headquartered in the city. Seven of the eight top global advertising agencies call Madison Avenue home...First of all, the Garden is actually referred to as "The Mecca," not New York. And who markets the Garden for the Knicks? Every NBA player who calls it "The Mecca of Basketball." It's a phrase completely overblown, but it rolls off the tongue like when Jordan used to say, "the game of basketball" countless times. Lebron does it every time he holds a press conference.
It should come as no surprise to you there's a massive LeBron James-to-New York campaign, even though James never, not once, publicly said he wanted to play in New York.
The story, I'm sure, originated in New York, where the Knicks have a hand in the local media. The Knicks are owned by Cablevision, who also owns Newsday (11th-highest circulation in the country), Madison Square Garden and its television network, as well as News 12 and Rainbow Media.
New York City is living off a reputation it built in the 40s, 50s, 60s, and 70s...."
No one can argue that the rest of the country has probably surpassed NYC in terms of talent and I've spoke several times about the NYC point guard myth, but the idea that NY is overhyped as a basketball town is over the top. One of the main reasons for Lebron to come to NY would be to wake up this town from doldrums of losing. But people are still out there playing and none of them care about "hype." We love the game.
NYC isn't the "Mecca" of basketball. People in Baltimore, Indiana or Chicago or Seattle will tell you it never was.
But none can say the Garden isn't the "Mecca" and thanks to countless players, from high school to the NBA, it continues to be marketed year after year.