Last week, I did a lengthy Q&A with Dominic Pinto from Pessimets.com about how I started MetsBlog.com, when I started it, why, and how I turned it from a hobby in to a full-time job.
To read Part 1 of the Q&A, click here.
To read Part 2 of the Q&A, click here.
Here are five of the 11 questions from the two-part discussion:
Dominic Pinto: What were your goals, and how did you promote your blog?
Matt Cerrone: I had no goal, I did MetsBlog as a hobby, for the love of it, while working other jobs. I still have no goals actually, though I know I do not want to be a beat writer, or work for the team. I like being a fan and I’d like to keep it that way. I have a background in media relations, doing publicity for authors and politicians. So, I used a lot of that knowledge to build relationships with reporters and the team during a time when there were not many blogs, and people were skeptical of what I was up to. I did a lot of grassroots marketing, as well. The bigger the site got, the easier it was to leverage my audience to get interviews on NBC, SNY, etc., and use my platform to get interviews with people looking to promote their product, book or shows.
Dominic Pinto: I recently celebrated my one year wedding anniversary, how does your wife feel about your blogging or how did she feel about it when you first started MetsBlog?
Matt Cerrone: She tolerated it, but when we got engaged we had a serious discussion about where it was going, and whether I could make it a full time job. I was offered a job in the media department for a political campaign, at the same time Pajamas Media approached me with a flat-rate, guaranteed payment for access to my ad space on MetsBlog.com.
My wife and I agreed, with help from my inner circle, that it would be unwise to abandon MetsBlog. So, instead I made it a full-time job, knowing I could make more money elsewhere. In that time, I started talking with SNY, and now it’s a stable job, which is fueled by my love for being a Mets fan.
Dominic Pinto: What’s a typical day like in the life of Matt Cerrone these days?
Matt Cerrone: I get up at 6:20 am, make coffee, and start reading e-mails, text messages, organizing news for posts, and I begin blogging. I will take the train to SNY if need be, either to do video or work on their blog network, otherwise I work from home. I may go to Citi Field around 3 pm, from which I’ll blog from the phone. Otherwise, I’m tethered to the laptop in some location, keeping tabs on talk radio, other blogs, my e-mail, etc., while brainstorming ideas, developing other elements of the blog, talking with people in the game, and writing.
Dominic Pinto: What’s been the best and worst part of running MetsBlog?
Matt Cerrone: The best part is having an outlet to vent and think and get feedback from fans and people with the team. The worst part is looking ‘behind the curtain,’ so to speak. I love being a fan, and do my best to keep myself away from situations that can change that dynamic.
Dominic Pinto: Best advice for a new Metblogger like myself.
Matt Cerrone: Be yourself. Don’t try to be like other bloggers, or beat writers. Write, listen to your work, find your voice, and be who you are. You can’t trick people in to liking your work.