The Nets will square off against the New York Knicks for the first time tomorrow, and they've certainly been enjoying an unprecedented amount of media coverage.
Here are some of the reasons why...
The Nets are suddenly cool.
They're the ugly duckling turned beauty after a remarkable makeover, the longtime laughingstock that transformed into the NBA's "it" team.
Their new home is beautiful, their redesigned uniforms sharp. They've got famous friends of the program and an unmistakable buzz all around the franchise.
Life in Brooklyn sure is different than it was in New Jersey.
"I think at some point we're going to have to be a little immune to it, but we know at the same time it's a good problem to have," coach Avery Johnson said
"Obviously that comes with the territory. There's been a lot of pressure, a lot of excitement, a lot of attention," center Brook Lopez said, "but we're very confident in ourselves."
"It's just part of being an up-and-coming team. People are talking about us, we've got that buzz. You know you have to be able to back it up." Deron Williams said.
"We understand what's at stake, and first and foremost we want to protect this house. Our first three games are here at home for the regular season, so we definitely want to come out and get off to a hot start," Joe Johnson said.