The Brooklyn Nets have sold a jersey patch sponsorship to Infor, a software company backed by Koch Industries Inc. for the 2017-2018 season, the team announced Wednesday morning.
While financial terms of the deal were not released by the team, Bloomberg is reporting that the deal is worth $8 million, which will include Infor providing "data analytics and technology to support the team's business operations, fan experience initiatives and player performances."
"Infor will soon become the main artery of our company, one that connects both business and basketball," said Brett Yormark, the CEO of Brooklyn Sports and Entertainment.
In addition to having its logo featured on the front left of the Nets game jerseys, Infor will also have a branding presence throughout Barclays Center and HSS Training Center, the team's practice facility.
"Our alliance with Infor is a transformative partnership for both business and basketball operations and is indicative of the cutting edge and gritty culture we are building," said Yormark. "The patch on the jersey represents our deep engagement with Infor and the software company's role in taking our performance to the highest level in basketball operations and the business side. We are looking forward to joining some of the world's most innovative brands, like Ferrari, for the unique opportunity of instilling Infor's proven business applications into our company."
The most interesting part of the alliance will see Infor develop a one-stop digital hub designed to help GM Sean Marks and the Basketball Operations department generate better results on the court. This hub, created by data scientists at Infor's Dynamic Science Labs and a team from its in-house digital agency, H&L Digital, will "provide actionable insights by analyzing the vast array of data captured by the Nets on-court performance as well as the team's travel information, training activity, and other performance data. The centralized digital platform will aim to enhance data visualization and to further unify all Basketball Operations, including players, coaches, training and medical staff, and analytics team."