I have to say I just don't quite get the fascination with this marketing stunt by the NBA and its higher ups. What is the point of this other than to sell tickets and make consumers spend over $100 for another jersey with a players "nickname" on it? I thought nicknames on jerseys were worn by fans who had them custom made with their own names on the back, not NBA players in official NBA games.
Come on, man. Let's get real here.
There are only a few players in the NBA that have legitimate nicknames that fans identify them by and use in everyday conversations. Nicknames like "The Dream" or "Round Mound of Rebound" or "Air Jordan" and "CP3" are legendary because they came about organically and not by the NBA manufacturing them and making those players wear them on their jerseys in regular season games.
It's bad enough I have to watch and listen to people call Lebron James "King James" or "The King" when he came up with the nickname himself (so sad), but now the NBA is backing this type of behavior. Please stop already.
I find the entire idea contrived and a simple money grab for the NBA, so I can certainly do without seeing "Plum" or "Joker" on the back of my teams jerseys. Enough said.