Brett Yormark is excited about jersey ads coming in the NBA.
The Barclays Center CEO told the Sports Business Journal that he believes jerseys ads - which will be incorporated for the 2017-18 season - could bring the Nets in revenues of $4-to-$6 million per year.
"We're looking at it as something that will allow us to target companies which otherwise wouldn't buy us," Yormark told SBJ. "The uniform patch gives us a position that is local, national, and global - all in one."
Teams will reportedly keep half of the revenue generated by jerseys ads, with the other half being shared between the other NBA franchises.
So? Why do I care how much money the team is going to get by selling out the visual integrity of their jersey? Like I have said before, if someone wants to send me a check, then I'll get on board. But I don't want to hear about how this creates an interesting opportunity for anything but making rich people richer.
The reason why the NBA is hammering home how small the ads are, which SBJ reminds us is smaller than a Post-it, is because they know it's awful and most fans hate it. But they don't care. The only reason this didn't happen sooner is because the owners were too greedy. Don't be fooled into thinking this helps anyone but the owners of NBA franchises. It doesn't, all so you can be inundated with just one more advertisement. Isn't America great?