I have to say I just don't quite get the fascination with this marketing stunt by the NBA and its higher ups. What is the point of this other than to sell tickets and make consumers spend over $100 for another jersey with a players "nickname" on it??I thought nicknames on jerseys were worn by fans who had them custom made with their own names on the back, not NBA players in official NBA games.
Come on, man. Let's get real here.