The updates coming to Yankee Stadium for the 2017 season are partially a play to appeal to Generation Z, writes Andrew Marchand of ESPN.
Among the additions is the "SunRun" Kids' Clubhouse, a 3,500-square foot space called the Master Card Batter's Eye Deck, Bullpen Landings where the fans can watch relievers in the bullpen, and the Budweiser Party Decks that will feature bars and a view of the game.
Yankees owner Hal Steinbrenner said he wants their "youngest fans to feel as if Yankee Stadium is an extension of their local park or backyard."
"The Yankees believe what fans want are more social areas that overlook the field, since they watch games differently than they did a decade ago. If all goes according to plan, parents with young children will have more options to occupy their kids' attention, while older kids and adults will have places to snap photos and videos with their family and friends."
The Yankees, who have missed the playoffs three of the last four seasons (including last season), have seen attendance decline since the new ballpark opened in 2009.
After averaging 45,918 fans in 2009, the Yankees averaged just 37,820 fans in 2016.